What Should a Health Coach Post on Instagram?

If you’re a health coach who’s ever sat at your desk, opened Instagram, and immediately felt stuck—you’re not alone.

Content can feel like a full-time job. And when you’re already juggling client sessions, follow-ups, chart notes, and maybe a second job or family responsibilities… it’s easy to push posting to the bottom of the list.

The good news?

You don’t need to post every day or become a content creator to grow on Instagram. You just need to show up in a way that feels helpful, honest, and consistent.

Let’s talk about what actually works—and what you can post to attract the right people (without spending hours figuring it out).

Start With What People Ask You All The Time

You’re probably already creating great content—you just don’t realize it. Think about the questions your clients or followers ask over and over:

What should I eat for more energy?
How do I stop stress eating at night?
Is it okay to snack before bed?

These are content gold. Answer one question at a time in a post or Reel. That’s it. You don’t need to create a full guide or webinar to be helpful.

Stick To ONE Clear Idea Per Post

A lot of health coaches try to cram everything into one caption or carousel. But the truth is—people scroll fast. Your audience is much more likely to remember and engage with one tip at a time.

Try breaking your ideas down like this:

Instead of: “How to fix your digestion”
Post: “3 signs your bloating might be from low stomach acid”

Keep it bite-sized and clear.

Let People See You

Not just your smoothie. Not just a graphic. You. People want to know who they’re learning from. Show your face, talk to the camera, or share a bit of your own routine or mindset. This builds trust faster than anything.

Try this:

“Here’s what I used to eat when I had no energy (and what I eat now)”
“I used to be scared to post about my offers, but here’s how I got over it”

These posts tend to get higher engagement, even if they feel vulnerable to share.

Mix Education With Emotion

You’re not just teaching nutrition—you’re helping people feel better in their bodies and lives. Use that. Your posts can acknowledge the deeper stuff:

The frustration of trying every diet
The shame of emotional eating
The exhaustion of “knowing what to do but not doing it”

These topics hit home—and when you add your voice and perspective, they build connection.

Don't Be Afraid To Talk About Your Offers

If you have a program, guide, workshop, or service—talk about it. You don’t need to pitch it like a commercial. Just show people what you’ve made and who it’s for.

For example:

“This week I worked with a client on setting boundaries around nighttime snacking. We used one of the tools from my mindful eating workbook. If you’re dealing with this too, I think it could help you.”

Natural. Helpful. Honest. That’s how you “sell” on Instagram.

Want to stop overthinking your posts?

💡 Imagine having your content planned, designed, and ready to post—without spending hours brainstorming or second-guessing what to say. Inside Thrive Nutrition Content Studio, you’ll get instant access to weekly Reel ideas, professionally designed templates, and marketing resources that actually speak to your ideal client. It’s built to help you stay consistent, show up with confidence, and grow your business—without burning out.

🛍 Just need something quick? You can also browse a la carte templates for ready-made posts, guides, and client resources—no overthinking, no design work, just plug-and-go.