How to Sell Digital Products as a Nutrition or Health Coach

If you’re a nutritionist or health coach who’s tired of trading time for money, you’ve probably thought about digital products. Maybe you’ve seen others doing it—selling meal plans, guides, or workshops—and wondered if you could too.

The answer? You absolutely can.

Digital products aren’t just for “big” influencers or people with massive email lists. If you’ve ever helped someone solve a specific health problem—you already have something worth sharing.

Here’s how to start selling digital products as a nutritionist (without burning out or spending months creating your first offer).

Step 1: Start With One Clear Problem

Think of a digital product like a shortcut. It helps someone solve one specific problem in less time. You don’t need to solve everything—just one thing.

Some great starter ideas:

• A 3-day plant-based meal plan for beginners

• A guide to balancing blood sugar naturally

• A journaling workbook for emotional eating

• A grocery list and prep guide for busy moms

The key is specificity. The more specific the product, the easier it is to market and sell.

Step 2: Keep It Simple

Perfectionism is the #1 reason digital products never get finished.

Use Canva to design it. Use Google Docs if you have to. It’s better to have a simple, helpful product out in the world than a “perfect” one collecting digital dust on your desktop.

Want a shortcut? Start with nutritionist-designed templates you can customize and sell under your own name. It’ll save you hours.

Step 3: Write a Clear Product Page

Your sales page doesn’t need to be fancy. But it does need to be clear.

Make sure it includes:

• A short headline that names the product and who it’s for

• A few bullet points of what’s inside

• A clear explanation of how it helps

• An easy “Buy now” button

Bonus tip: include a few screenshots of the product inside to build trust.

Step 4: Talk About It (more than once)

Most people need to see something a few times before they buy. That doesn’t mean you’re being pushy. It just means you’re being consistent.

Ways to promote your digital product:

• Share a behind-the-scenes look at creating it

• Use tips from the product as teaser posts

• Send an email to your list about the problem it solves

• Talk about it in your Stories or captions like you would with a client

It’s not about “selling”—it’s about making sure the right people see the right solution.

Step 5: Build As You Go

Once your first product is out, you’ll learn what people want more of. That’s when you can expand—add bundles, create a product suite, or build a full digital shop or membership.

That’s how you go from just client sessions to building a business that works for you while you sleep, travel, or take a real weekend off.

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Don't Want To Do It All From Scratch?

🎁 If you want help getting started—with the tools, templates, and content already created for you—check out the Thrive Nutrition Content Studio.

It’s an all-access digital membership for nutrition professionals who want to grow online without constantly reinventing the wheel.

💻 Or if you prefer one-off resources, head to the template shop to grab guides, planners, content bundles, and more—ready to rebrand and resell.